Luau Sale Makes for Festive CAA Car Sale

Jul 19, 2017

Luau Sale Makes for Festive CAA Car Sale


Carolina Auto Auction wrapped up its six week long Luau Sales Event Wednesday in style! The summer event was a huge success with over 600 dealers in attendance and 1200+ vehicles consigned during the July 19th finale which gave dealers a chance to win $10,000 in absolute cash, a giant tiki bar with accessories, or one of several weekly prizes. There was a live steel drum band, free breakfast, and special deals from floorplan companies and vendors.

To give away the cash, Carolina Auto Auction froze 5 t-shirts in a solid block of ice. Five dealers were chosen, each collecting $1000, but also competing for a chance to win an additional $5000 for whoever could break the ice and put on their t-shirt first. The big cash winner was Mark Smith with Smith Auto Sales, and Mike Hughes from Pro-Line Motor Company won the giant Tiki bar with accessories valued at $7500.

As part of the festivities, Carolina Auto Auction hosted its weekly Dealer of the Week – with Kline Matthews from Casey Jackson Ford as the week’s featured dealer who received a free parking place for the day and free lunch, along with a chance to win several hundred dollars playing the auction’s Lucky Kahuna early bird game. Every week CAA features a different Dealer of the Week to honor its independent dealers. Also during the Luau sales event the auction hosted a blood drive, where many employees and dealers lined up to give blood through the Blood Connection.

On week 5 of the event, CAA held a kickoff sale for its newest consignor- US Bank. This large national account adds another impressive piece to an already stellar portfolio of commercial accounts that Carolina runs every month as part of its weekly 500-600 fleet lease consignment in its 3 commercial lanes.

Carolina Auto Auction’s next major sale is just around the corner with a four-week Hog Roast and Car Sale event scheduled from August 2nd – August 23rd, where dealers can win weekly 3-in-1 grill giveaways and get free t-shirts and a giant pig-pickin’ brunch.


Loading Conversation